Zee Business` special show today to salute Singh achievers

Zeenews Bureau New Delhi, Aug 08: With India in the grip of the ‘Singh’ fever, in a first of its kind initiative, Zee Business channel is doing a special show called 'Singh is Kinng' to salute Singh achievers. The show is aimed to coincide it with the release of Akshay starer 'Singh is Kinng' that is realising at the Box Office today. The show will be telecasted live on Zee Business on 8th August between 2:30-4:00PM and a one hour repeat will happen in the evening prime-time at 9.00 PM. It’s for the first time that an Indian news channel is doing such a show that will feature a plethora of issues ranging from Sikh history to their contribution to the Indian economy. Luminaries from the Sikh community who have made a mark in their respective fields will be sharing their experiences. The panel includes NRI entrepreneur Sant Chatwal, Ranbaxy MD Malvinder Singh, Ex-crickets Navjot Siddhu, Film Producer Bobby Bedi and singing sensation Rabbi Shergill. And to more add flavour to the event, anchor Naveen Soni will be seen posing as a ‘Singh’ complete with a beard and a turban!


Sikhs are no doubt great achievers and are worthy of each and every honour that can be bestowed upon them. But to do so in the backdrop of a film's release is only to add to the publicity of a commercial venture. This is crass commercialization on the part of the organizers in the name of the noble Sikh community. I hope at least the more sensitive among the Sikh community will boycott this cheap publicity stunt by Zee group.